Hotel Group Website & Direct Booking Proposal Template
Win hotel group web projects with a proposal template comparing three options, costs and a clear recommendation to lift direct bookings and cut commissions.
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Win hotel group web projects with a proposal that makes the case for direct bookings over OTA commission. Comparison options, day-rate pricing, and a clear recommendation sit ready for you to tailor.
Get the yes without leaving the proposal
Your client reads the pricing, then signs in the agreement section. No PDF, no printing, no chasing a scan.
Build proposals from sections you trust
Drop in pricing, steps, and testimonial blocks, then save your best-performing versions and reuse them on the next pitch.
Your hero images look right everywhere
Your client opens the proposal on a phone between meetings and the showcase, pricing, and steps still land cleanly.
See which section sells your pitch
Heatmaps show who lingers on pricing, replays show how they read, and you follow up while interest is warm.
Know the moment they open it
Get pinged when your client views the proposal, comments on a price, or signs, so your reply is never late.
Write the pitch together, live
Your designer tweaks the showcase while you tighten the pricing, all in one proposal, no version files flying around.
See how every part fits
The proposal opens with the client's problem and baseline numbers, builds through three options and proof, and closes on a recommendation with phased approval. Keep what fits, drop what doesn't, and reorder anything to suit the pitch.
Hotel Group Website Proposal Cover with Hero Imagery
A striking opening for Hôtels Rhône Méridien that frames the pitch: five hotels, one place to book. It states the three options, the author (Atelier Brisure, Lyon) and the date, so the client knows the scope at a glance.
Client Brief and Problem Statement
Restates the client's challenge: five websites on three platforms and only 18 percent direct bookings. Shows you have listened, and sets the context for every recommendation that follows.
Current Performance Metrics and Baseline Data
Cards of baseline figures drawn from Mews reports and Google Analytics over the trailing twelve months. Gives the proposal a factual starting point and a benchmark for measuring results later.
Strategic Point of View on Direct Booking
An animated statement of the studio's core belief: every booking that starts on the site should end there. A memorable positioning moment that sets up the options and ties the work to revenue.
Three Website Options Compared: Single Group Site vs Alternatives
Presents Options A, B and C side by side, covering effort, running cost and impact on direct bookings. Option A, one domain with five hotel sections, is flagged as the recommended path, which makes the decision easier.
Twenty-Week Delivery Process and Project Team
Walks through the project in stages, led by Léa Fontanel on design and Bastien Roche on build. Launch lands in mid-January, the quietest booking fortnight, so risk to revenue stays low.
Hotelier Testimonials and Proven Direct Booking Results
Quotes from hoteliers who measured results after launch, including direct bookings rising from 21 to 34 percent. Social proof that builds trust and shows the approach delivers.
Transparent Fees and Day-Rate Pricing for Option A
Itemised fees in EUR hors taxes, built from clear day rates for designer, developer and technical lead. Notes that Mews, Storyblok and Vercel are billed at cost, so there are no surprises on the invoice.
Project Programme and Timeline with Key Dates
A dated schedule from the 6 September 2027 start to the 18 January 2028 go-live, with the holiday closure accounted for. Gives the client clear milestones and confidence that nothing ships in the dead fortnight.
Project Assumptions and Hotel Group FAQ
An expandable list answering the questions hotel groups ask most, such as who writes and translates content. Clarifies responsibilities up front and prevents scope disputes later.
Recommendation, Phased Approval and Next Steps
Closes with a clear recommendation of Option A and a low-commitment alternative: approve the first stage alone for €9,450 HT. Work starts on 6 September either way, which makes saying yes simple.
Find your answers
Answers to common questions about writing website and direct booking proposals for multi-property hotel groups.
A strong hotel proposal should include a client overview (such as Hôtels Rhône Méridien), a clear brief, supporting numbers, your expert view, pricing or strategy options, and a work plan. This template covers each of these in six ready-made sections: The brief, The numbers, Our view, Three options, and How we would work. Together they guide decision-makers from problem to recommended solution.
Replace the Hôtels Rhône Méridien name and details with your client's information, then update The brief with their goals and challenges. Edit The numbers with your client's data, such as occupancy, revenue, or budget figures, and adjust Our view to reflect your recommendation. Finally, tailor the Three options and How we would work sections to your own services, timelines, and pricing.
Presenting three options gives clients a sense of choice and shifts the conversation from whether to buy to which option fits best. A typical structure is a core, a recommended, and a premium package, with your preferred option clearly highlighted. This approach often increases average deal value and speeds up decision-making.
Yes. Although the example is built around a hotel group, the structure of brief, numbers, point of view, options, and delivery plan works for consulting, marketing, agency, tourism, and B2B service proposals. Simply swap the industry-specific data and language while keeping the same persuasive flow.
Yes, you can typically export the finished proposal to PDF for polished, secure client delivery, or to Word format for easier collaboration and edits. PDF is best for final submission because it preserves layout and fonts. Check that your fonts and any charts in The numbers section display correctly before sending.
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