A flagship you can turn in your hand
Headless commerce and 3D product proposal for Lavinia Corsi. Prepared by Nove Punti, Milan, 8 March 2027.
What you asked for, and what is at stake
You asked for a new site before the September launch in New York and Seoul. We think the real brief is fewer returns.
Your current platform carries the house well in Italy. It does not survive a 4G connection in Brooklyn, and it has no Korean storefront at all. Twenty-three percent of bags sold online come back, most of them for scale.
So we propose one headless storefront for three markets, and a 3D viewer that lets a customer turn the bag before she buys it. If we have any of this wrong, tell us before you read the rest.
The numbers behind the brief
From your GA4 and returns data, rolling twelve months to January 2027. These are the figures the new storefront is measured against.
0%
Sessions on mobile
0.0s
Mobile LCP, product pages
0%
Online bags returned
0%
US exits at shipping
Homepage, autumn drop
One campaign image, one line of serif, nothing else above the fold. The edit loads in under 1.8 seconds on 4G because it ships no tracking scripts before first paint.
Product page with the 3D viewer
The bag loads as a photograph, then becomes a model you can turn, open and set beside a coin for scale. Scale is what most of your returns cite.
One checkout, three markets
Euro, dollar and won, with local payment methods and duties shown before the shipping step, where 38 percent of US visitors currently leave.
Monogram and colourway configurator
Six leathers, four hardware finishes and a monogram, rendered live. Flagship Plus tier only, and our recommendation for the Seoul opening.
Twenty-four weeks, five phases
Build runs in two-week sprints with a demo every second Friday. You see working software from week twelve, not a deck.
Three launches we would point you to
Fourteen people, founded 2017. Giulia Ferrandini leads design, Matteo Valsecchi leads engineering, Ilaria Pozzi runs 3D. All three would work on Lavinia Corsi from the first workshop.
Velluto Ottica, 3D try-on
Eighty frames modelled and served as a WebGL viewer on every product page. Returns on frames fell from 19 to 11 percent in the first season, and the viewer now drives a third of add-to-bag events.
Campo Sedici, headless replatform
A furniture maker moved from a monolith to Next.js and Shopify Plus in nineteen weeks. Mobile LCP went from 5.1 to 1.9 seconds, and organic revenue held through the cutover.
Norrvik Knitwear, Korean storefront
A Stockholm label launched in Korea with local payments, KakaoTalk sign-in and Korean-first copy written in Seoul. Conversion in Korea matched Sweden within four months.
Three ways to launch
All figures in EUR, excluding IVA. Built from our day rates: strategist 1,050, designer 820, 3D artist 760, engineer 880, tech lead 1,150. Pick a tier and the total updates. We recommend Flagship.
Core
Three markets, twelve hero bags in 3D.
Core
Three markets, twelve hero bags in 3D.
Discovery and architecture
Design system, nine templates, EN and IT
Next.js storefront on Shopify Plus
ERP and payments integration
3D viewer, twelve products
QA and launch
Project management, 8 percent
Flagship
Recommended. Korean storefront and sixty products in 3D.
Flagship
Recommended. Korean storefront and sixty products in 3D.
Discovery, returns audit and architecture
Design system, fourteen templates, EN, IT and KO
Next.js storefront on Shopify Plus, Sanity CMS
ERP, Klaviyo and Algolia integrations
3D viewer, sixty products
QA, WCAG 2.2 AA audit and UAT support
Project management, 8 percent
Flagship Plus
Everything in Flagship, plus the configurator and AI styling search.
Flagship Plus
Everything in Flagship, plus the configurator and AI styling search.
Flagship scope in full
Monogram and colourway configurator
AI styling search, tuned on three seasons
Project management, 8 percent
Programme
12 April to 22 October 2027. Assumes feedback is consolidated within three working days and the ERP sandbox is open by 5 July.
Discovery workshops and returns audit
IA, content model and redirect map
Design system and tokens
Templates in three languages, viewer UI
3D models, sixty products
Samples shipped to our studio by 14 June.
Storefront build, two-week sprints
ERP, Klaviyo and Algolia integration
UAT and launch freeze
Your team tests; we fix daily.
Go-live, US and Korea
Hypercare, thirty days
Assumptions and terms
The parts that decide whether September holds.
Who writes the content, and what happens if it is late
Your team supplies product copy and campaign imagery; Korean copy is written by our partner in Seoul and reviewed by yours. Content arriving after 9 August moves go-live week for week.
Third-party costs are passed through, not marked up
Shopify Plus, Sanity, Algolia and Vercel are contracted by you directly. We estimate about 4,300 EUR a month across the four at your current volumes, and we will show the working.
Performance and accessibility targets
LCP under 2.5 seconds on a mid-range Android over 4G, CLS under 0.1, and WCAG 2.2 AA on every template. Tested in the last two versions of Safari, Chrome, Edge and Samsung Internet.
Revisions and change requests
Two rounds of revision per template are included. Anything new after design sign-off on 9 July is estimated in writing before we start it, so the fee never moves silently.
Payment schedule
30 percent on signature, 40 percent at design sign-off, 30 percent at go-live. Invoices are due in 30 days.
From the people who launched with us
Next step: one call, then the April slot
This proposal holds until 26 March 2027. After that we would need to re-check studio capacity for a 12 April start and the September go-live it depends on.
Prepared by
Giulia Ferrandini Partner and Creative Director, Nove Punti
Via Giovanni Ventura 6, 20134 Milano giulia@novepunti.it
For approval by
Beatrice Lanfranchi Head of Digital, Lavinia Corsi
We have held Thursday 18 March at your Via Savona office to walk through the tiers.
Approve the Flagship tier
By signing, you approve the scope, programme and fee for the tier selected above, Flagship at 236,434 EUR plus IVA, running 12 April to 22 October 2027. We will invoice 30 percent and hold the April start.