Five hotels, one place to book
Website and direct booking proposal for Hôtels Rhône Méridien, with three options. Prepared by Atelier Brisure, Lyon, 7 June 2027.
What you asked us to solve
With the Arles hotel joining in spring, Hôtels Rhône Méridien now runs five websites on three platforms. Guests book direct 18 percent of the time; the rest goes through booking platforms at up to 22 percent commission.
You asked how to bring the five sites together and raise direct bookings to 30 percent by the end of 2028. There is more than one sensible way to do that.
Below are three options, what each costs you in money and in brand, and the one we recommend. If we have misread the group's priorities, tell us before the fees.
The group today
From your Mews reports and Google Analytics, trailing twelve months to the end of April.
0
Hotels, three platforms
0%
Rooms booked direct
€0.0m
Commission paid last year
0.0s
Mobile load time
Option A, one group site
One domain, five hotel sections, one booking flow and one design system. Highest effort, lowest running cost, and the strongest case for booking direct. This is the option we recommend and the one priced below.
Option B, five sites, one platform
Each hotel keeps its own domain and look, built from shared components. About 20 percent more to build and to maintain, and guests still cannot compare hotels in one search.
Option C, shared booking only
Leave the five sites as they are and replace only the booking engine. Cheapest now at roughly €46,000, but the 4.6 second load times stay, and so does most of the commission.
Twenty weeks, then a quiet launch
Léa Fontanel leads design and Bastien Roche the build. We launch in mid-January, the quietest booking fortnight of your year.
What other hoteliers measured afterwards
Fees for option A
In EUR, hors taxes; TVA at 20 percent is added below. Built from day rates: designer €750, developer €800, technical lead €1,050. Mews, Storyblok and Vercel are billed to you at cost. Option B would add about €23,500; option C costs roughly €46,000.
Option A, one group site
Weeks 1 to 20, live on 18 January 2028.
Option A, one group site
Weeks 1 to 20, live on 18 January 2028.
Discovery across five hotels
A day on site at each, plus Mews and analytics data.
IA and redirect map
Five domains, 2,300 URLs, mapped and tested.
Design system and templates
Group, hotel, room, offers and journal pages.
Booking flow on Mews
Designed in-house, tested with guests.
Next.js build on Storyblok
French, English and German, hosted on Vercel.
Content migration
Five sites into one, translations managed.
QA, accessibility and performance
WCAG 2.2 AA, LCP under 2.5s on 4G.
Project management
Nine percent of fees.
Optional add-ons
Tick any you want. The total updates as you go.
Optional add-ons
Tick any you want. The total updates as you go.
Member rates area
Sign-in and private rates for returning guests.
AI concierge
Answers guest questions from your own FAQs, in three languages.
Care plan
Two days a month of updates and fixes.
Programme
Start Monday 6 September 2027, live Tuesday 18 January 2028. The studio closes for the holidays; nothing ships in that fortnight.
Discovery at five hotels
IA, content model, redirect map
Design system
Templates and booking flow
Next.js and Storyblok build
Mews integration and migration
Holiday freeze
Studio closed, no releases.
UAT by hotel teams
Launch and support
Live 18 January, then 30 days of support.
Assumptions
The questions hotel groups ask us most often, answered before you have to.
Who writes and translates the content
Each hotel's team supplies room descriptions and photography by 5 November; we edit for length and tone. Translation into English and German is managed by us through Storyblok and billed at cost.
What happens to the five existing domains
Each redirects, page by page, to its hotel section on the group site. We map all 2,300 URLs and test them on staging before cutover, so search rankings carry across.
Why launch in January
It is your quietest fortnight for bookings, so a problem on launch day costs least. Moving launch into the spring means rebuilding during peak booking season, which we advise against.
What if we choose option B or C
We would reissue this proposal for that option within a week. The discovery stage is the same for all three, so you can start it before deciding.
Browsers, devices and accessibility
Current Safari, Chrome, Edge and Firefox on desktop and mobile. WCAG 2.2 AA throughout, which also matters for the European Accessibility Act.
Our recommendation, and the next step
We recommend option A. If you would rather decide after discovery, approve the first stage alone for €9,450 HT and we start on 6 September either way.
Prepared by
Léa Fontanel Co-founder, Atelier Brisure
14 rue Burdeau, 69001 Lyon lea@atelierbrisure.fr
For approval by
Claire Vasseur Commercial Director, Hôtels Rhône Méridien
We can present the three options to your general managers on 22 June, in Lyon or by video.
Approve option A
By confirming, you approve option A as scoped above: €117,655 HT, plus any add-ons ticked, from 6 September 2027 to launch on 18 January 2028. We invoice 30 percent on approval and book the five discovery days.