Retainer proposal
Kinfield Run and Recover
Four cities, one Saturday a month each, for a season that starts September 4. Written for Ellie Nakamura and the Kinfield brand team by Hannah and Jamal at Tessellate.
Why we'd run this as a retainer
You opened stores in Chicago, Denver and Austin in June. A store sells shoes. A Saturday morning crew is what makes people come back.
You asked us for a monthly run and recovery event in Boston plus the three new cities, 150 runners each, through the winter. We could quote it as twenty-four separate events. We'd rather not, because the thing you are buying is the habit, and habits break when the producer changes.
So it is one team, the same faces in each city every month, and a fee that only moves when the scope does. Hannah and I have both run clubs ourselves. If we've misread anything, tell us before the numbers. Jamal
Every month
What you get, in each city
The same four pieces, every Saturday, so runners know exactly what they are showing up for.
The run
An 8k route with a 5k cut-off, marshaled and permitted, from your store door at 7:00.
The recovery
Two sauna trailers, cold plunge, a physical therapist on mobility and coffee from a local roaster.
The content
One photographer and one vertical shooter per city. Edits on your channels by Sunday night.
The data
Consent-based sign-up, attendance by runner, return rate and store visits after each run.
Lowtide Swim, sunrise series
Monthly open-water swims off South Boston for a swimwear brand, 120 swimmers a session. 61% of swimmers came to three or more. Hannah has produced every one.
Brightline Cycling, Sunday rides
Club rides from three stores in Providence, Portland and Burlington. Store sales on ride days ran 2.4 times a normal Sunday. Jamal runs the account.
Kinfield pilot, Boston
The one run we did with you in May. 138 runners, 94 of them new to Kinfield, and 31 store visits the same day. This proposal is that morning, twenty-four times.
How a month runs
Same rhythm every month. You will always know which city is next and what it needs from your store team.
Planning call, first Monday
Forty minutes with your brand and retail leads. Routes, partners, any product drop we should build a run around.
Four Saturdays, four cities
Boston first, then Chicago, Denver and Austin. One city producer each, Jamal on the phone for all four.
Content out by Sunday night
Photos and vertical edits delivered to your shared drive within 36 hours of each run.
Month close, last Friday
One page per city: runners, return rate, store visits, what we'd change. A call only if something needs deciding.
What it's like to work with us
What it costs
USD. A monthly fee for four cities, six-month minimum, then 30 days' notice either way. Season setup is a one-off. Store space and product samples come from Kinfield. Invoiced on the first of each month.
Run and Recover
Monthly retainer
Four runs a month, one per city, 150 runners each.
Monthly retainer
Four runs a month, one per city, 150 runners each.
Producer team, four cities
Account lead plus a producer in each city.
Event production and permits
Routes, marshals, kit, insurance.
Recovery partners
Sauna trailers, plunge, physical therapist, coffee.
Content capture and edit
Community data and monthly report
Season setup
Once, in August.
Season setup
Once, in August.
Four modular recovery kits
Tent, benches, signage, built to travel.
Route scouting and permits, four cities
Optional add-ons
Add any. The total updates as you go.
Optional add-ons
Add any. The total updates as you go.
Fifth city, Seattle
Creator program, eight local runners
Race-day cheer zone, spring marathon
The first season
September to February, 24 runs. Setup in August, a winter switch in November, and a proper review before you renew.
Recovery kits built
Routes scouted and permitted
First Boston run
First Chicago run
First Denver run
First Austin run
Month one report and call
Winter switch to heated recovery
Six-month review
The small print
The questions we'd ask if we were you.
What if it rains, or snows?
We run in rain. Lightning, ice or a heat advisory moves the run to the store with a 45-minute mobility class instead, decided by 5:00 a.m. and posted to the group by 5:15. It counts as that month's event.
What happens if more than 150 people show up?
Up to 180 we absorb it. Above that, a second marshal team and more recovery slots add $1,140 per run, and we will tell you before booking it.
How do we end it?
Six months minimum, then 30 days' notice from either side. The recovery kits are yours from day one, so they stay with you if we part ways.
What counts as scope creep?
A fifth city, a second monthly run or a one-off activation. Each is quoted separately. Moving a date or a route inside the month is not; that is just the job.
Who owns the runner data?
Kinfield owns it. Runners opt in at sign-up. We hold a copy only to build the monthly report and delete it if the retainer ends.
Let's get the first Saturday on the calendar
Sauna trailers for September book out early. A yes by July 30 holds all eight and keeps the September 4 start in Boston.
Prepared by
Jamal Reyes Co-founder, Tessellate Events
With Hannah Ostrowski, Co-founder 200 Dorchester Avenue, Boston, MA 02127 jamal@tessellate.events
For approval by
Ellie Nakamura VP of Brand, Kinfield
Happy to talk it through over a run. Jamal does the Tuesday 6 a.m. loop from your Seaport store.
Start the season
By confirming, you approve a six-month retainer at $38,160 a month from September 1, 2027, plus $23,660 season setup, add-ons extra. We invoice setup on signature, book the sauna trailers and start route scouting on August 9.