One evening, 212 dealers, the T-Cargo revealed
Our response to your brief for a hybrid dealer and press launch, live from the Bègles factory floor on Thursday 18 November 2027.
Prepared by
Ferval Studio, Bordeaux
Launch
18 November 2027
Recommended fee
71,662 euros HT
What we understood
The T-Cargo is Tramonte's first cargo e-bike and its first product sold outside France. The launch has to put it in front of every dealer at once, before the spring order window closes.
Your dealers are in four countries and most will not travel in November. The 38 titles on your press list want to ride the bike, not watch a stream of it.
So the event has two audiences with different needs, on the same evening. If we have that wrong, tell us before the options below, because everything follows from it.
The numbers we planned around
From your dealer portal and the press list you shared on 7 June. The last one is our target, not a promise.
0
Dealers, four countries
0%
Orders within 14 days
0
Press titles invited
0
Stream viewers, our target
Why the first fortnight decides it
Source: Tramonte dealer portal, orders logged after the T-City launch. Almost two thirds of first orders arrived inside two weeks, and almost nothing came after week four.
Dealers by country
212 active accounts
First orders by week after launch
T-City launch, dealer accounts
A. One venue, streamed
Press and local dealers in a Bordeaux venue, everyone else on the stream. The cheapest route, and the one where remote dealers feel most like an audience. We would expect fewer first-fortnight orders outside France.
B. The factory floor, live
Recommended. The reveal happens on your Bègles assembly line, press ride the bike in the yard, and four dealer watch parties in Lyon, Cologne, Ghent and Utrecht join live with a host and a demo bike each.
C. Two cities, two stages
Bordeaux and Cologne run in parallel with a shared stream. The strongest signal to the German market, but it doubles the crew and splits your leadership team across two rooms.
Twenty weeks, counted back from 18 November
The same five stages whichever format you choose. Only the build and the crew change.
Format and run of show
Three weeks from 5 July. One workshop with your product and sales leads, then a minute-by-minute run of show you can comment on live.
Factory survey and permits
Power, noise and safety on a working assembly line. Your plant manager signs off the RAMS before anything is ordered.
Watch-party kits
Each host city gets a demo bike, a screen kit and a script by 1 November. Dealers register in the guest app, with consent for follow-up.
Rehearsal and live
Full technical rehearsal on 17 November, show on the 18th. The stream runs in French, German and Dutch with live captions.
Report within ten days
Viewers by minute, dealer attendance by city, press coverage and orders logged in the first fortnight.
Fees for each format
In euros HT, VAT at 20% on top. Project management is 10% of the lines and contingency 6%, invoiced only if used. Payment 50% on signature, 30% on 1 October, 20% after the report. We recommend format B.
A. One venue, streamed
A. One venue, streamed
Concept and run of show
Venue set and lighting
Livestream, three cameras
Press programme and test rides
Guest app and consent data
Project management, 10%
Contingency, 6%
B. The factory floor, live
Recommended.
B. The factory floor, live
Recommended.
Concept and run of show
Factory set, staging and lighting
Livestream, four cameras, three languages
Four dealer watch parties
Host, demo bike logistics and screen kit per city.
Press programme and test rides
Guest app and consent data
Project management, 10%
Contingency, 6%
C. Two cities, two stages
C. Two cities, two stages
Concept and run of show
Two sets, staging and lighting
Livestream from two sites
Press programme, both cities
Guest app and consent data
Crew travel and per diems
Project management, 10%
Contingency, 6%
Who you would be working with
Ferval is nine people on the quai de Brazza. Inès Lacombe would lead your launch and Hugo Mercadier would direct the stream.
If you choose us
We hold the 18 November crew and stream booking until Friday 25 June 2027. Cancellation after 1 October costs 50% of the fee, and 100% inside 21 days of the show, because crew and kit are committed by then.
Prepared by
Inès Lacombe Founder, Ferval Studio
12 quai de Brazza, 33100 Bordeaux ines@ferval.studio
For approval by
Romain Esquerré Co-founder, Tramonte Cycles
We would be glad to walk the Bègles floor with your plant manager before you decide.
Choose a format and confirm
By confirming, you appoint Ferval Studio for the format selected above, plus 20% VAT, for work from 5 July to the report on 2 December 2027. We invoice 50% and book the factory survey for the week of 12 July.