Three nights for Nachtform
Product launch proposal for Nachtform Audio. Berlin, Paris and Milan, 12 to 16 October 2027. Prepared by Spannweite Live, 17 May 2027.
What you asked for
Three nights, three cities, 240 guests a night. The NF-1 has to be heard properly before anyone writes a word about it.
Nachtform closed its Series B in May. The NF-1 is your first over-ear headphone and ships on 18 October. You asked for launch nights in Berlin, Paris and Milan for press, retail buyers and creators.
What is at stake: a reviewer who hears the NF-1 in a loud bar hears a worse product. Our answer is a room built for listening. If we have any of this wrong, tell us before you read on.
The launch in numbers
Two identical kits leapfrog between cities. Nothing is built twice.
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Cities in five days
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Guests across three nights
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Listening seats per city
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Days, load-in to derig
Room one, the approach
A 22 metre corridor of acoustic felt. Phones go into sealed pouches at the door. The city noise drops by 30 dB before anyone reaches the second room.
Room two, the listening room
46 seats, one NF-1 per seat, nine minutes of music mixed for the room. The lights fall to zero for the last three minutes.
Room three, the floor
Demo tables, a bar and the press desk. This is where people talk, and it is the only room with amplified sound.
The kit travels
Every wall, seat and rig point is modular. Kit A plays Berlin then Milan. Kit B plays Paris. After the tour, both are stored for the NF-1 Studio launch in 2028.
How we get to 12 October
Six stages. Each ends with a decision from you, in writing.
Concept, four weeks
Three rooms, one route. You receive a 3D venue walkthrough by 2 July and walk it on a laptop before any booking is made.
Venues, two weeks
Shortlist of three per city, site visits on 6, 8 and 9 July. Constraints logged per venue: curfew, floor load, power, rig points.
Production planning, eight weeks
Live production schedule, supplier tender, RAMS for each venue. Suppliers locked on 14 September, four weeks out.
Build and load-in
Berlin from 7 October. Paris from 11 October. Kit A drives Berlin to Milan overnight on 13 October.
Live, three nights
One producer per city, one technical director across all three. Run of show rehearsed in full the afternoon before each night.
Derig and report
Derig the morning after each night. Guest data, dwell time and carbon per guest reported by 29 October.
Launches we ran, and who ran them
Spannweite Live, Berlin since 2016, 14 people. Clara Weidemann produces your launch. Tobi Asante is technical director. Mira Lindner runs Paris.
Ostwerk Cycles, four cities
A ride-in launch for an e-bike range in Berlin, Hamburg, Vienna and Copenhagen in eleven days. One modular kit, returned with two scuffed panels and reused for their next opening. Produced by Clara Weidemann.
Fernlicht Optics, a dark room
A product launch in total darkness for an eyewear maker, 180 guests over two nights. Average dwell time 38 minutes against a target of 20. Technical direction by Tobi Asante.
Brauwerk Null, Paris pop-up
Ten days in a new-build hall in Pantin for an alcohol-free brewery. 6,400 visitors, 4.1 kg CO2e per guest, reported six days after derig. Produced by Mira Lindner.
From clients
Fee and production budget
EUR, net of 19% MwSt. Based on 240 guests a night. Venue hire and catering are contracted by you directly. Payment: 50% on signature, 30% on 14 September, 20% after the report.
Launch, three cities
Agency fee
Concept to report. Day rates: producer 780, technical director 860, designer 690.
Agency fee
Concept to report. Day rates: producer 780, technical director 860, designer 690.
Concept and 3D venue walkthrough
Three rooms, one route, walkable by 2 July.
Production management, three cities
Schedule, suppliers, RAMS, venue liaison.
Run of show and rehearsals
On-site team, three nights
Producer per city, one technical director.
Guest data and impact report
Consent-based capture, dwell time, carbon per guest.
Production
Two modular kits, built once, used three times.
Production
Two modular kits, built once, used three times.
Listening room and corridor build
LED wall and AV hire
Lighting design and rig
Sound system and acoustic treatment
Freight and crew travel
Berlin, Paris, Milan and return.
Contingency, 7% of production
Not invoiced if unspent.
Optional add-ons
Tick what you need. The total updates as you go.
Optional add-ons
Tick what you need. The total updates as you go.
Livestream of the Berlin night
Three cameras, vertical cut for social.
Fourth night, London
Kit B from Paris, 19 October.
Commissioned listening piece
Composer fee and studio time.
Schedule
Counted back from 12 October. Assumes your feedback within three working days and final guest numbers on 28 September.
Concept and 3D venue walkthrough
Venues confirmed in three cities
Production schedule and supplier tender
Supplier lock, four weeks out
Final guest numbers
Berlin load-in, kit A
Paris load-in, kit B
Milan load-in, kit A
Launch nights: Berlin, Paris, Milan
Freight home and impact report
Terms and assumptions
Written now so that launch week is uneventful.
What the budget excludes
Venue hire, catering, drinks, talent fees and travel for your own team. We estimate each before you commit. You contract the supplier directly, so there is no margin in the middle.
Payment schedule
50% on signature, 30% on 14 September when suppliers lock, 20% after the impact report. The deposit is non-refundable once venues are held.
Cancellation
Sliding scale on the total. 25% inside 60 days of 12 October, 50% inside 30 days, 100% inside 14 days. By then crew are booked and both kits are built.
Guest numbers and variance
Quoted on 240 guests a night. Final numbers on 28 September. Each guest above 240 adds 38 in production cost per night. Numbers can fall after that date. Cost cannot.
Contingency
7% of production, held for weather on load-in days, supplier failure and the things nobody predicts. Unspent contingency is not invoiced.
Guest data
Captured at check-in with explicit consent, GDPR compliant, stored in the EU. You own the data. We delete our copy 30 days after the report.
Next step
This proposal holds until 31 May 2027. Venue holds in Paris expire on 4 June, so a signature by then keeps the shortlist intact.
Prepared by
Clara Weidemann Founder and Executive Producer, Spannweite Live
Lohmühlenstraße 65, 12435 Berlin clara@spannweite.live
For approval by
Henrike Volkmann Chief Marketing Officer, Nachtform Audio
If you would rather talk it through first, we have held Thursday 27 May at our studio.
Approve the NF-1 launch
By signing, you approve the scope, schedule and budget above: 136,263 EUR net of MwSt, from 7 June to 29 October 2027, add-ons extra. We invoice 68,131.50 EUR on signature and hold the three venue options.